Rather than writing a dissertation on this (totally possible by the way), here’s five simple reasons.
1. People are more likely to transact if they can do so without “dealing” with a sales person. I know it’s sad human interaction isn’t big nowadays, but rather than fighting it, enable those who want to buy from you but don’t want to talk to you, to do so.
2. Websites establish credibility and social discovery, you should be taking advantage of that.
3. Websites allow you to generate “free” (hosting and content always cost something) leads and brand interaction.
4. Websites are a giant interactive banner ad that you don’t have to bid over.
5. Websites are cheaper than sales people.
What are some of your favorite examples of awesome websites that sell their brand well?
